Open Google Search Console's URL Inspection tool and check whether the affected page is indexed, crawled but not indexed, or excluded by a specific rule, then work backwards from that result. Before a page is eligible for indexing, Googlebot must have access, the server must return HTTP 200, and the page must contain indexable content. […]
Category Archives: Technical SEO
Technical SEO guides covering the behind-the-scenes factors that influence how Google crawls, understands and ranks your website. Learn about indexing, canonical URLs, redirects, structured data, Core Web Vitals, sitemaps, robots.txt, site architecture, page speed and common technical SEO problems.
Small businesses should first remove crawl and indexing barriers, then verify mobile usability, speed, site structure, URLs, structured data and security. A practical technical SEO checklist starts with the pages that generate enquiries, because a service or location page that Google can't access won't attract search visibility, regardless of its content. That priority is especially […]
Meta descriptions don't directly affect Google rankings. Google's own guidance says the description tag isn't used to determine ranking position, while Australian government guidance confirms that it's often used to populate search result listings and should help users decide whether to click. That distinction challenges one of the most repeated pieces of SEO advice. A […]
A patient searches for a dentist near home, taps a result on a mobile, and reaches a slow page with no obvious booking button. Or a practice has excellent treatment pages, but Google has excluded the suburb pages and the online appointment path from its index. A technical SEO audit for Melbourne dentists finds and […]
Schema markup is code added to a website that helps search engines such as Google understand page content and present it in more useful ways. Yes, it helps SEO, mainly by making relevant pages eligible for enhanced search features, although it doesn't guarantee higher rankings or a rich result. A Melbourne plumber, dentist, accountant or […]