Hiring an SEO Agency
9 Questions to Ask
Before You Sign

SEO is full of jargon and big promises. These questions — and the answers to listen for — help you tell a genuine partner from a risky one.

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The Questions

Ask These And Listen For The Right Answer

Q1

Can you explain your strategy in plain English?

Good answer: a clear, tailored plan you actually understand — not vague jargon or secret “proprietary” methods.

Q2

Do you guarantee #1 rankings?

Good answer: no. Google controls results — honest providers never guarantee rankings, traffic or leads.

Q3

Will you implement changes, or just send a report?

Good answer: they do the work hands-on — or clearly define who implements and how.

Q4

How do you measure success?

Good answer: qualified traffic, enquiries and revenue — not just rankings or vanity metrics.

Q5

What will you do each month, and how will I know?

Good answer: a clear scope plus plain-English reporting on what changed and why it mattered.

Q6

Do I keep ownership of my site and accounts?

Good answer: yes, always. You grant access, you stay the owner, and you can revoke it any time.

Q7

Do you follow Google’s guidelines?

Good answer: yes. No risky black-hat tactics that can get your site penalised down the track.

Q8

How do you build links and authority?

Good answer: earned, quality, guideline-compliant work — not bulk or paid link schemes that can harm you.

Q9

Who will I actually deal with?

Good answer: direct access to the person doing the work — not layers of account management.

Red flags to walk away from

  • Guarantees of #1 rankings or specific traffic numbers
  • Secret or “proprietary” methods they won’t explain
  • Long lock-in contracts with no clear exit
  • No reporting, or reports full of metrics that don’t tie to enquiries
  • Suspiciously cheap prices or bulk “500 backlinks” offers
  • Reluctance to let you keep ownership of your accounts
  • Pressure to sign today, or results that sound too good to be true

Put Us to the Test

Ask Us These Questions Yourself

We’ll answer every one straight — no jargon, no guarantees, no pressure. Start with a Free SEO Snapshot.

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