From local visibility and technical health to content, authority and measurement — here is exactly what SEO 2 RANK does, why each part matters, and what is included in every package.
What We Do
SEO is not one job — it is several working together. Here is each service in plain English, and why it helps you rank and win enquiries.
Direction
We start by understanding your market — the keywords real customers use, what competitors already rank for, and where the biggest commercial opportunity sits. That becomes a prioritised plan.
Effort goes to the searches most likely to bring enquiries, so you are not spending months ranking for terms that never convert.
Local Visibility
We optimise your Google Business Profile, local listings, citations and location signals so you appear when nearby customers search for what you do.
Local and “near me” searches carry high intent. Showing up in the Google map pack puts you in front of people ready to call or visit.
Foundation
We fix the behind-the-scenes issues — crawling, indexing, site structure, speed and schema markup — that stop Google properly understanding and ranking your site.
If Google cannot crawl or trust your site, even great content will not rank. Technical health is the foundation everything else sits on.
Money Pages
We improve your most important pages — titles, headings, content, internal links and search-intent alignment — so they clearly match what people are searching for.
Well-optimised service pages rank higher and convert better, turning more visits into calls and form enquiries.
Search Demand
We plan, create and optimise useful content around real search demand, customer questions and commercially relevant topics. Every piece is aligned to search intent, your services and the wider structure of your website.
SEO optimised content expands the range of searches your website can appear for, builds topical authority and gives potential customers useful answers before they are ready to enquire.
Off-Page
We earn credible mentions and links from other websites through a human-reviewed, quality-first approach — never spammy bulk link buying.
Links and mentions are among Google’s strongest trust signals. They help your pages compete for more valuable, competitive terms.
Accountability
We monitor Google Search Console, GA4 and conversions, then report in plain English on what changed, why it mattered and what comes next.
You see SEO working in terms of enquiries and revenue, not just rankings — and the strategy adapts to real data.
Hands-On
We make the agreed SEO changes directly on your WordPress site, within scope — hands-on delivery, not just a list of recommendations for someone else to action.
Recommendations only create results once they are live. Doing the work means the improvements actually happen.
SEO Packages
Every package draws on the same core services — Local, Technical, On-Page, Content, Strategy, Measurement, Authority and WordPress implementation. The difference is depth and monthly capacity.
$1,490/mo
+ $750 setup
For local businesses building a stronger search foundation.
Enquire$1,990/mo
+ $950 setup
For established businesses ready to grow organic visibility and enquiries.
Get Started$2,990/mo
+ $1,250 setup
For competitive markets requiring greater campaign depth.
EnquirePrices shown excluding GST where applicable. Setup fees are shown separately and are not hidden in a starting price.
Compare in Detail
Every service maps to a monthly allowance. Higher packages increase depth, implementation and capacity — not a different set of services.
Swipe to compare packages →
| What’s included | Search Foundation$1,490/mo+ $750 setup | Most PopularSearch Growth$1,990/mo+ $950 setup | Search Authority$2,990/mo+ $1,250 setup |
|---|---|---|---|
| Strategy & Research | |||
| SEO audit & keyword research | ✓ | Deeper | Expanded universe |
| Competitor research | ✓ | Deeper analysis | Detailed monitoring |
| Locations / service areas | 1 | 1 | 1–2 |
| Local SEO | |||
| Google Business Profile | Optimised | Ongoing | Ongoing |
| Local citations / NAP | Reviewed | ✓ | ✓ |
| Local competitor monitoring | — | ✓ | Detailed |
| Location pages | — | Where appropriate | 1–2 locations |
| Technical SEO | |||
| Technical monitoring | ✓ | ✓ | Advanced |
| Technical SEO roadmap | — | ✓ | ✓ |
| Technical remediation allowance | Standard | Increased | Larger |
| Schema markup | Basic | ✓ | Expanded |
| On-Page SEO | |||
| Priority pages worked on / month | Up to 2 | Up to 4 | Up to 6 |
| Service-page strategy | — | ✓ | ✓ |
| Internal linking | Improvements | ✓ | Expanded |
| Conversion improvements | — | ✓ | Greater |
| Content SEO | |||
| Managed content assets / month | 1+ | Up to 2 | Up to 3 |
| SEO optimised content creation | Included | Expanded | Greater capacity |
| Authority (Off-Page) | |||
| Authority / backlink opportunities | Human-reviewed | Human-selected | Human-led + oversight |
| Authority-building strategy | — | Stronger | More active |
| Measurement & Reporting | |||
| Google Search Console | Monitoring | Analysis | Analysis |
| GA4 / conversion insight | — | Where configured | ✓ |
| Monthly SEO report | ✓ | ✓ | ✓ |
| Strategy meeting | Quarterly | Monthly · 30 min | Monthly · 45 min |
| Support | Priority | ||
| Implementation | |||
| WordPress SEO changes | Minor (in scope) | ✓ | Larger allowance |
| Enquire | Get Started | Enquire | |
Full Transparency
So there are no surprises, here is what sits outside the recurring SEO retainer.
Frequently Asked Questions
It depends on your competition, market and the size of the search opportunity. Search Growth is the usual sweet spot for established Melbourne service businesses. A Free SEO Snapshot helps confirm which level makes sense before you commit.
Yes. Packages can be reviewed and adjusted by agreement as the campaign progresses and your priorities change. The aim is to match the level of support to the opportunity, not to lock you into more than you need.
The one-off setup covers the initial onboarding work — the audit, keyword and competitor research, baseline measurement, technical review and the first round of campaign setup — before the ongoing monthly cycle begins.
No. Search results are controlled by Google and change continuously. SEO 2 RANK focuses on the factors we can influence and measures progress through visibility, qualified traffic and enquiries.
Not Sure Which Package?
Get a high-level view of your biggest visible SEO opportunities, and we will help you choose the level of support that fits.
No hard sell. No guaranteed-ranking promises. Just a practical first look at where SEO may be able to help.