SEO FAQs
Straight Answers to
Common SEO Questions

SEO improves your visibility in unpaid Google results so more of the right customers find you. Done well, it turns search visibility into qualified enquiries. See How SEO Works.

A concise, personalised review of the biggest visible opportunities on your site — five signal areas, your top three priorities and a recommended next step. It’s free with no obligation.

We focus on established Melbourne service businesses — trades, dental, healthcare, professional and B2B services, technology, construction and more. See Industries.

Usually your current site is fine. We work with what you have and improve it. If something is genuinely holding you back, we’ll explain the issue and suggest targeted fixes rather than pushing a full rebuild.

It can be — when customers actively search for your service, your site can be improved, and a qualified lead has real value. If those aren’t true for you, we’ll tell you honestly rather than sign you up.

Packages start at $1,490/mo plus setup, up to $2,990/mo, with a one-off Full SEO Audit from $1,990 (ex GST). See Packages or the cost guide.

It covers onboarding — audit, research, baseline and initial implementation — before the monthly cycle begins. It’s shown separately, not hidden in the monthly price.

Yes. Month-to-month is available at the full setup fee; 3- and 6-month commitments reduce the setup fee (25% and 50%). The monthly price is unchanged.

Yes — a Full SEO Audit from $1,990. It’s ideal if you want a clear diagnosis and roadmap before committing to ongoing SEO. See SEO Audit.

Month-to-month plans can be cancelled with notice. We’ll always be upfront if pausing is likely to cost you momentum, so you can make an informed call.

Meaningful growth usually builds over months, with the first 90 days focused on foundations, priority fixes and the plan. See the timeline guide.

No. Search results are controlled by Google, so we don’t guarantee rankings, traffic or leads. We focus on what we can influence and report progress honestly.

A cycle of analyse, prioritise, implement, QA, measure and report — with tasks driven by opportunity and performance, not a fixed checklist.

We implement the agreed changes hands-on where the platform and scope allow — not just hand over a report.

You get regular, plain-English reporting on what changed and why it mattered, plus direct access between reports. You won’t be left wondering what’s happening.

Minimal. We handle the heavy lifting; from you we mainly need account access up front and occasional input or approvals along the way.

Yes, where your plan includes content. It’s created to target real search demand and reviewed for accuracy, intent and brand fit before it goes live.

Local SEO — Google Business Profile, local pages, citations and local signals — is included where relevant to your package. See Local SEO Melbourne.

Technical issues are assessed in the audit and fixed as part of the work where the platform allows. See Technical SEO Melbourne.

Our core focus is service businesses. Large product-catalogue eCommerce SEO is scoped separately — tell us your setup and we’ll advise honestly on whether we’re the right fit.

Often, yes. Recovery starts with diagnosing the cause — a technical issue, thin content, risky links or a Google update — before we fix it. We’ll give you an honest read on what’s realistic.

Strong SEO is the foundation AI search builds on — clear, structured, authoritative content helps you get found and cited. See AI Search (AEO, GEO & AIO).

AI can assist research and drafting, but it doesn’t replace strategy, quality control or accountability. Client-facing work is reviewed for accuracy, intent and brand fit before publishing.

You get direct specialist access — not layers of account management. See About.

Month-to-month is available. Commitment options reduce the setup fee but don’t create a longer lock-in than the option you choose.

Standard marketing access — typically Google Search Console, Google Analytics, your Google Business Profile and your website. We guide you through it step by step during onboarding.

Always. You grant us access and can revoke it at any time. Your website, accounts and data remain entirely yours.

Start with a Free SEO Snapshot or get in touch. We’ll recommend the smallest package that genuinely fits.