A standalone expert review for established businesses that need clarity before the next SEO investment. We examine the technical, content, on-page, local, authority and tracking issues affecting search performance, then turn the evidence into prioritised recommendations and a practical 90-day roadmap.
From $1,990 ex GST.
When an Audit Makes Sense
An SEO audit is useful when you know the website should be performing better but the reason is unclear. It can uncover technical barriers, weak page targeting, content gaps, poor internal linking, local issues, authority problems or tracking gaps that make it difficult to see what is really happening.
The purpose is not to produce a long list of warnings. It is to identify the issues that matter most, explain why they matter and turn them into a practical sequence of work.
What’s Included
The audit looks beyond surface-level SEO scores. We review the foundations, important pages, search intent, authority, local visibility and measurement setup to understand what is helping or holding the site back.
Review whether important pages can be discovered, crawled and indexed correctly, including robots, sitemaps and indexation patterns.
Assess page hierarchy, navigation, URL structure and whether important content is easy for users and search engines to reach.
Review titles, headings, page targeting, content relevance, internal links and whether key pages clearly match search intent.
Identify weak, duplicated or missing content and opportunities to strengthen service pages and supporting topics.
Review how authority and relevance flow through the website and whether important pages receive enough internal support.
Check for duplicate URLs, canonical problems and conflicting versions of pages that can dilute or confuse search signals.
Review important usability, mobile and performance issues that can affect how users interact with the website.
Review relevant schema implementation and identify errors, gaps or opportunities where structured data is appropriate.
Where relevant, review Google Business Profile, local landing pages, business information and local search signals.
Assess the strength, relevance and quality of external signals pointing to the site and identify obvious risks or gaps.
Compare your site with relevant competitors to understand why they may be winning important search results.
Review whether Search Console, analytics and conversion tracking provide enough reliable data to measure SEO performance.
Technical SEO
Technical SEO issues can make it difficult for search engines to discover, interpret or consolidate important pages. We focus on problems that can materially affect visibility, rather than treating every crawler warning as equally important.
Content & Intent
A technically clean website can still underperform when page intent is unclear, important services are poorly covered or multiple pages compete for the same search.
We assess how well your key pages match the searches they are intended to rank for and where the content structure may be creating gaps or confusion.
Competitor Benchmarking
An audit should not assess your website in isolation. We compare important competitors to understand the relative gap in content, authority, local signals, page coverage and technical execution.
Which services and topics competitors cover more effectively and where your site has missing or weaker pages.
Whether competitors have stronger link, mention or domain-level signals supporting their search visibility.
How competitor pages match search intent, structure their offers and present trust or conversion signals.
What You Receive
The value of the audit is not the number of issues found. It is knowing what should be fixed first, what can wait and how the work fits into a practical roadmap.
A clear review of findings across the major technical, content, local, authority and tracking areas.
Issues organised by importance so you can distinguish critical work from lower-priority improvements.
A practical sequence of work showing what should happen first, what follows and where the strongest opportunities sit.
A plain-English review of the findings so you understand the recommendations and next steps.
From Diagnosis to Specialist Action
An SEO audit is not the same as ongoing implementation. Its job is to identify the problems and opportunities, then show where specialist work will have the strongest commercial value. Depending on the findings, the next priority may be Technical SEO, Local SEO, AI SEO or a combination of them.
If crawlability, indexation, architecture, redirects, structured data or performance are holding the site back, the roadmap can feed directly into focused technical implementation.
If nearby customers, Google Maps, location relevance, reviews or local landing pages are the opportunity, the audit can identify the local search work worth prioritising.
If the business needs stronger visibility across AI-powered search, the audit can highlight technical, content, entity and authority gaps that affect how search systems understand the brand.
How We Prioritise Issues
The audit separates technical noise from genuine problems. Recommendations are prioritised around likely impact, commercial importance, effort and dependencies.
| Priority | What It Means | Typical Examples |
|---|---|---|
| Critical | Issues that can materially block or damage search visibility and should be investigated first. | Important pages blocked from indexing, major migration errors, widespread canonical problems. |
| High | Strong opportunities or problems affecting commercially important sections of the site. | Weak service pages, poor internal linking, significant content gaps, major local SEO problems. |
| Medium | Useful improvements that can strengthen performance after higher-impact work is addressed. | Secondary page optimisation, supporting content gaps, schema improvements. |
| Low | Minor enhancements or housekeeping that should not distract from more valuable work. | Small metadata refinements, low-value crawler warnings, non-critical formatting issues. |
Snapshot vs Full Audit
The Free SEO Snapshot is designed to identify the biggest visible opportunities at a high level. The Full SEO Audit & Strategy is a paid deep dive for businesses that need a detailed diagnosis and action plan.
Free SEO Snapshot
High-level review of visible opportunities, designed as a simple starting point.
Full SEO Audit & Strategy
Detailed diagnosis, issue register, prioritised recommendations and a 90-day roadmap.
How It Works
The process is structured to move from evidence to priorities, then from priorities to a practical roadmap.
Gather the website, Search Console, analytics and business context needed to understand your goals and current position.
Review technical SEO, key pages, content, local signals, competitors, authority and measurement setup.
Organise the findings into a clear issue register and practical 90-day sequence based on impact and dependencies.
Talk through the findings, recommendations and next steps so you know exactly what the report means.
Investment
From $1,990 ex GST
Final pricing depends on the size and complexity of the website. Implementation is separate unless specifically scoped.
If an eligible recurring retainer starts within 30 days of the paid audit, the applicable retainer setup fee is credited. This does not refund the audit or make the audit free.
Who the Full SEO Audit Is For
A Full SEO Audit & Strategy is most useful when the website has enough history, complexity or commercial importance to justify a deeper diagnosis. It is a standalone expert service, so you can use the findings with SEO2RANK, your internal team, your developer or another provider.
Frequently Asked Questions
The Free SEO Snapshot is a concise, high-level review of visible opportunities. The Full SEO Audit & Strategy is a paid deep diagnosis that includes a structured issue register, prioritised recommendations and a 90-day roadmap.
The audit can cover technical SEO, crawling and indexation, on-page optimisation, content, internal linking, local SEO, authority, backlinks, competitor benchmarking, analytics and conversion tracking. The exact depth depends on the size and complexity of the site.
The audit delivers the diagnosis, priorities and roadmap. Implementation is separate unless it has been specifically scoped as part of the engagement.
Timing depends on the size and complexity of the website and the amount of data available. We confirm the expected turnaround before starting.
Access is strongly recommended because it allows the audit to use real search and website performance data rather than relying only on external tools. We confirm the access required before beginning.
Yes, authority and backlink signals can form part of the audit. The goal is to understand the strength and quality of the profile, obvious risks and how your authority compares with relevant competitors.
Yes, where local search is relevant to the business. This can include Google Business Profile, local landing pages, business information and other location-based signals.
The roadmap turns the findings into a practical sequence of work. It identifies what should be addressed first, what can follow and which opportunities are most important over the next 90 days.
Yes. The report is designed to provide clear recommendations that can be used by your internal team, developer or another provider. Some implementation details may still require technical interpretation depending on the website platform.
If an eligible recurring retainer begins within 30 days of the paid audit, the applicable retainer setup fee is credited. The audit itself is not refunded or made free.
No. The audit identifies issues and opportunities and gives you a plan. Search results are controlled by Google, so rankings, traffic and leads cannot be guaranteed.
Ready for a Deeper Look?
Get a clear diagnosis of the issues affecting your search performance, the opportunities worth prioritising and a practical roadmap for what to do next.