Client Results

Real Results for Real
Melbourne Businesses

The Melbourne trades business had an incomplete Google Business Profile, inconsistent business details across directories and outdated service-area information. The website was also relying too heavily on broad pages rather than clearly connecting important services with the suburbs the business actually served.

The work combined Google Business Profile optimisation, correction of local citations, dedicated landing pages for priority suburbs, technical remediation, mobile performance improvements and stronger commercial service pages aligned with local search intent.

The documented case reported a 140% increase in organic leads over six months and consistent Map Pack visibility across 12 target suburbs. Dedicated location pages also reached top-three rankings across eight competitive locations within 12 weeks, alongside a reported 180% increase in phone enquiries from local searches.

The website had significant room to grow its organic search reach and attract more people actively looking for relevant healthcare services.

The SEO work centred on stronger service-page targeting, clearer search intent alignment, improved on-page structure and content that better supported the services people were searching for.

Organic sessions increased by 740%, dramatically expanding the number of users reaching the website through unpaid search results.

The business wanted to increase the number of relevant users discovering and engaging with its website, particularly around commercially important product and service areas.

The campaign focused on clearer service positioning, stronger page targeting, improved internal linking and a more search-friendly website structure to support broader organic visibility.

Total users increased by 75% in six months, significantly growing the overall audience reaching the website and creating more opportunities for engagement and enquiry.

The dental practice had important service pages that were not being crawled or understood effectively, with weak indexing signals, limited internal linking and a booking journey that needed stronger alignment with high-intent patient searches.

The campaign fixed sitemap, indexing, metadata and internal-linking issues first, then strengthened high-intent dental service pages, improved the Google Business Profile and connected search visibility to completed calls, bookings and form enquiries.

Within six months, priority dental keywords moved from position 23 to position 2, search visibility increased by approximately 75%, Google Business Profile calls and website clicks rose from 5 to 28 per month, and monthly bookings or form submissions increased from 5 to 22.