Privacy Policy

1. Who We Are

SEO 2 RANK is a Melbourne-based SEO agency providing search engine optimisation and related digital services to businesses in Australia.

In this Privacy Policy, references to “SEO 2 RANK”, “we”, “us” or “our” refer to the business operating the SEO 2 RANK brand.

We aim to handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and Australian Privacy Principles where they apply to our business.

2. Information We May Collect

Depending on how you interact with SEO 2 RANK, we may collect information including:

• your name;
• business name;
• email address;
• phone number;
• website address;
• business address;
• ABN or other relevant business information;
• information submitted through enquiry forms;
• information provided when requesting a Free SEO Snapshot;
• information supplied during discovery, onboarding or service delivery;
• appointment or booking information;
• billing and payment-related information;
• communications between you and SEO 2 RANK;
• information required to provide SEO, website or related services;
• technical and website usage information collected through cookies, analytics and similar technologies;
• information made available through client-authorised integrations, including Google Search Console, Google Analytics, Google Ads and other supported third-party platforms;
• OAuth connection information, including access and refresh tokens, account identifiers, property identifiers and integration status, where required to maintain a client-authorised connection.

Ordinary website forms are not intended to collect passwords, login credentials or other highly sensitive information.

Where access to a client’s website, analytics, hosting or other systems is required, we aim to use secure access methods, delegated access or appropriate password-management systems rather than collecting passwords through ordinary website forms.

3. How We Collect Information

We may collect information when you:

• visit the SEO 2 RANK website;
• submit a contact form;
• request a Free SEO Snapshot;
• email or telephone us;
• engage with us through social media or another business platform;
• make an appointment or booking;
• request a proposal or SEO audit;
• become a client;
• complete onboarding documentation;
• pay an invoice;
• provide access to platforms required for service delivery;
• interact with our website while cookies, analytics or diagnostic technologies are active;
• connect a supported third-party platform to SEO-HUB using an authorised OAuth or delegated-access process.

Some information is provided directly by you. Other information may be generated automatically when you use our website.

4. How We Use Personal Information

We may use information we collect to:

• respond to enquiries;
• communicate with prospective and existing clients;
• assess whether SEO 2 RANK services are suitable for your business;
• prepare SEO Snapshots, audits, recommendations and proposals;
• provide SEO and related services;
• manage client onboarding and service delivery;
• process payments and maintain financial records;
• manage customer and business records;
• improve our website, services and customer experience;
• analyse website traffic and performance;
• understand how visitors find and use our website;
• identify technical or usability issues;
• protect our website, accounts and systems;
• prevent spam, misuse or fraudulent activity;
• meet legal, regulatory, accounting and record-keeping obligations;
• provide SEO-HUB reporting, dashboards, SEO analysis, campaign monitoring and performance measurement;
• synchronise data from client-authorised third-party platforms and maintain the operation and security of those integrations.

We may also communicate with you about relevant SEO 2 RANK services or updates where you have requested them, consented to them or where otherwise permitted by law.

You may ask us to stop sending marketing communications at any time.

5. Cookies and Tracking Technologies

SEO 2 RANK may use cookies and similar technologies to operate the website, remember user preferences, understand website usage and improve website performance.

A cookie is a small piece of information stored by your web browser when you visit a website.

Cookies may be placed by SEO 2 RANK or by third-party services used on our website.

Essential Cookies

Essential cookies may be required for important website functions, including:

• website security;
• form functionality;
• spam and fraud prevention;
• remembering cookie preferences;
• maintaining core website functionality.

Essential cookies may operate even where optional analytics or marketing cookies have not been accepted.

Analytics Cookies

Where enabled and permitted by your cookie preferences, we may use Google Analytics 4 to understand website performance and usage.

Analytics information may include:

• pages visited;
• number of users and sessions;
• referral source;
• general website interactions;
• browser type;
• device type;
• approximate geographic information;
• session and engagement information.

SEO 2 RANK does not intentionally send names, email addresses, telephone numbers, form-message content or other directly identifying information into Google Analytics, Google Tag Manager, campaign URLs or UTM parameters.

Microsoft Clarity

Where enabled and permitted by your privacy preferences, SEO 2 RANK may use Microsoft Clarity to better understand how visitors interact with the website.

This may include information relating to clicks, scrolling, website navigation, page interactions, device information and website performance.

We use this information to identify usability issues, improve website content and better understand how visitors use the SEO 2 RANK website.

Google Tag Manager

SEO 2 RANK may use Google Tag Manager to manage analytics, measurement and website tags.

Google Tag Manager may be used to control when particular measurement technologies operate and to respect cookie or consent preferences where configured.

Cookie Categories

6. Your Cookie Choices

When you first visit our website, you may be presented with a cookie or privacy preference banner.

Depending on the technologies enabled, you may be able to:

• Accept All optional cookies;
• Reject Non-Essential cookies and continue using essential website functionality;
• Manage Preferences and select which optional cookie categories you wish to allow.

You may also manage or delete cookies using your browser settings.

Disabling certain cookies may affect some website functionality or limit our ability to measure website performance.

Where available, you may change your previous cookie preferences through the Cookie Settings control on our website.

7. Third-Party Service Providers

SEO 2 RANK may use third-party providers to operate the website, communicate with clients, manage records, process payments, maintain backups and deliver services.

These providers may include services relating to:

• website hosting;
• website analytics and diagnostics;
• Microsoft 365 and business applications;
• customer and lead management;
• booking and communication;
• accounting and invoicing;
• payment processing;
• backup and disaster recovery;
• cybersecurity and password management;
• SEO and website-management tools.

Depending on the systems currently used by SEO 2 RANK, providers may include Google, Microsoft, SiteGround, Stripe, Xero, invoicing providers, backup providers and password-management services.

Third-party providers operate under their own privacy policies, terms and security arrangements.

8. SEO-HUB, Google APIs and Connected Account Data

SEO-HUB may allow clients to connect supported third-party services, including Google Search Console, Google Analytics, Google Ads and Bing Webmaster Tools, using OAuth 2.0 or another approved delegated access method.

When you choose to connect a supported service, SEO-HUB may receive access to information associated with the account, website, property or advertising account that you authorise. Depending on the service, this may include:

• Search Console properties and search performance data;
• Google Analytics accounts, properties and reporting data;
• Google Ads account, campaign and performance data;
• Bing Webmaster Tools site and search performance data;
• account, property and site identifiers required to maintain the integration.

SEO-HUB requests only the permissions reasonably required to provide the relevant reporting, analytics, SEO monitoring and campaign management functionality. Where a read-only permission is available and sufficient for the service, SEO-HUB is intended to use read-only access.

SEO-HUB does not receive or store your Google or Microsoft account password as part of these OAuth connections.

OAuth access tokens and refresh tokens may be securely stored so that SEO-HUB can continue synchronising authorised data while you are not actively logged into the platform. These tokens are used only for the authorised integration and related SEO-HUB functionality.

Data obtained through connected accounts may be used to provide SEO-HUB functionality including reporting, dashboards, SEO analysis, campaign monitoring, performance measurement, historical comparisons and related client services.

SEO 2 RANK does not sell Google user data. Google user data obtained through SEO-HUB is not used for advertising unrelated to the services requested by the client.

You may disconnect a supported integration through SEO-HUB where that functionality is available, or revoke access through the relevant third-party account settings. Once disconnected or revoked, SEO-HUB will stop requesting new data from that connection.

Previously imported reporting data may be retained where reasonably required for historical reporting, service delivery, contractual, security, accounting or legal purposes, subject to the data retention practices described in this Privacy Policy.

SEO-HUB’s use and transfer of information received from Google APIs will comply with the Google API Services User Data Policy , including applicable Limited Use requirements.

9. Overseas Processing

Some technology providers used by SEO 2 RANK operate internationally.

As a result, personal or technical information may be processed, transmitted or stored outside Australia, including in countries where our technology providers or their infrastructure operate.

Where Australian privacy law applies to an overseas disclosure, we aim to take reasonable steps appropriate to the circumstances when using overseas service providers.

10. Data Security

SEO 2 RANK takes reasonable steps to protect personal and business information from misuse, interference, loss and unauthorised access, modification or disclosure.

Depending on the system involved, our security practices may include:

• multi-factor authentication;
• access controls;
• least-privilege access;
• secure password management;
• encryption provided by relevant platforms;
• website and business backups;
• system and software updates;
• account monitoring;
• secure client access procedures;
• protection of OAuth credentials, access tokens and refresh tokens using appropriate access controls and encryption where supported by the relevant system.

No website, computer system, cloud service or communication method can be guaranteed to be completely secure.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information for:

• providing services;
• maintaining business records;
• managing client relationships;
• security purposes;
• resolving disputes;
• accounting and taxation requirements;
• meeting other legal obligations.

When information is no longer reasonably required, we may delete, destroy or de-identify it, subject to any legal or legitimate business requirement to retain it.

12. Access and Correction

You may contact SEO 2 RANK if you would like to:

• request access to personal information we hold about you;
• ask us to correct inaccurate information;
• update your contact details;
• ask a question about how your information is collected or handled.

We may need to verify your identity before providing access to personal information.

13. Privacy Complaints

If you have a concern about the way SEO 2 RANK has handled your personal information, please contact us at:

Email: hello@seo2rank.com.au

Please provide enough information for us to understand and investigate your concern.

We will consider privacy complaints and aim to respond within a reasonable period.

Where applicable under Australian privacy law, you may also have the right to contact the Office of the Australian Information Commissioner (OAIC).

14. Third-Party Websites

The SEO 2 RANK website may contain links to websites or services operated by third parties.

SEO 2 RANK is not responsible for the privacy practices, security or content of websites that we do not operate or control.

We recommend reviewing the privacy policies of third-party services before providing them with personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our services;
• website technology;
• analytics or tracking tools;
• service providers;
• business practices;
• applicable legal requirements.

The current version will be published on the SEO 2 RANK website and will display the date it was last updated.